TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Latest Episode
Not Knowing Your Numbers Is Planning to Fail -- Jeff Goold on What Bookkeeping Actually Does for Your Business
Most business owners think bookkeeping is about keeping tidy records. Jeff Goold says that's exactly the problem.
Jeff is the founder of Element Ledger, a QuickBooks Pro Advisor, and a 27-year tech sales veteran who spent decades at companies like Cisco and Arista teaching clients the language of business. Now he applies that same ROI thinking to help entrepreneurs actually understand what their financials are telling them -- before it's too late.
In this episode, Jeff walks Derrel and Kris through some hard truths. Like the client whose projects looked busy but had zero profit margin until proper categorization exposed the problem. Or why co-mingling personal and business funds is one of the biggest IRS red flags -- and why the IRS is now using AI to catch it. Or why AI bookkeeping tools, as powerful as they are, still need a human who understands how money actually flows through your specific business.
Jeff works with solopreneurs, nonprofits, and has a particular focus on the construction industry -- a space he says has a serious blind spot around project costing. If you're a contractor who feels busy but can't figure out where the money went, this one's for you.
As Jeff puts it -- crediting the original source -- "If you fail to plan, you plan to fail." Not knowing your numbers isn't just sloppy. It's a plan to fail.
Derrel Allen -- Total Online Marketing www.totalmagic.com
Kris O'Connor -- Kris O'Connor Marketing Gems bttom.com/url/kris
Jeff Goold -- Element Ledg erelement-ledger.comLinkedIn: linkedin.com/company/element-ledger-llc214-862-8025
Follow the show: bttom.com/url/pod
Be Our Guest On TOM Talks Online Marketing
If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
Contact Us
txt: (469) 324-9783
Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O'Connor sit down with Casey Eckert, an entrepreneur and independent distributor with LifeWave, to talk about how non-traditional businesses can navigate digital and local marketing. Casey shares her journey from lifelong educator to discovering LifeWave's drug-free patch technology after a debilitating injury, and how she built an organic business from the ground up.
Derrel and Kris help Casey unpack why the common belief that everyone is my customer actually stalls growth, and walk through practical strategies for finding a target niche, building a consistent posting rhythm, and getting past the fear of putting your message out there.
Topics covered:
The E-I-E-I-O content framework: a simple formula for structuring social posts and newsletters, Entertain, Inform, Educate, Inspire, and Offer.
Why you need a niche: why the birdshot shotgun approach to marketing fails, and how to use real customer feedback and data to find the golden few who actually need what you're selling.
Beating the blank page: practical tips on batching content, scheduling posts in advance, and setting appointments with yourself so marketing actually gets done.
The power of repetition: Derrel's story of a print ad campaign that took 27 runs before the phone finally rang off the hook, proof that consistency beats one-off efforts every time.
Compliance and educational marketing: how to market health and wellness products without making unapproved medical claims, using informational sheets, clinical trials, and community lunch-and-learns.
Whether you're a network marketer, an entrepreneur hunting for your real target audience, or a business owner looking for a structured social strategy, this episode is a practical blueprint for turning raw customer data into marketing gold.
Connect with Casey Eckert: liveyounger.com/caseyeckert, or call her directly at 214-642-4375.
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O'Connor Kris O'Connor Marketing Gems
bttom.com/url/kris
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod