TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Latest Episode
Not Knowing Your Numbers Is Planning to Fail -- Jeff Goold on What Bookkeeping Actually Does for Your Business
Most business owners think bookkeeping is about keeping tidy records. Jeff Goold says that's exactly the problem.
Jeff is the founder of Element Ledger, a QuickBooks Pro Advisor, and a 27-year tech sales veteran who spent decades at companies like Cisco and Arista teaching clients the language of business. Now he applies that same ROI thinking to help entrepreneurs actually understand what their financials are telling them -- before it's too late.
In this episode, Jeff walks Derrel and Kris through some hard truths. Like the client whose projects looked busy but had zero profit margin until proper categorization exposed the problem. Or why co-mingling personal and business funds is one of the biggest IRS red flags -- and why the IRS is now using AI to catch it. Or why AI bookkeeping tools, as powerful as they are, still need a human who understands how money actually flows through your specific business.
Jeff works with solopreneurs, nonprofits, and has a particular focus on the construction industry -- a space he says has a serious blind spot around project costing. If you're a contractor who feels busy but can't figure out where the money went, this one's for you.
As Jeff puts it -- crediting the original source -- "If you fail to plan, you plan to fail." Not knowing your numbers isn't just sloppy. It's a plan to fail.
Derrel Allen -- Total Online Marketing www.totalmagic.com
Kris O'Connor -- Kris O'Connor Marketing Gems bttom.com/url/kris
Jeff Goold -- Element Ledg erelement-ledger.comLinkedIn: linkedin.com/company/element-ledger-llc214-862-8025
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If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
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Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Dal Sanders has interviewed the Sex Pistols and the Allman Brothers, built a viral television segment, landed an internationally syndicated TV show, and somehow ended up teaching kids communication skills through magic. His career doesn't follow a straight line and that's exactly what makes this conversation worth an hour.
Dal is the founder of Amazing Attractions and the Texas Magic Academy, a past president of the Society of American Magicians, and the current president of FISM North America the international federation that represents magicians worldwide. He came to all of it through rock and roll radio, which turned out to be better marketing training than most business schools offer.
In this episode, Dal walks Derrel and Kris through the full arc from spinning records and getting backstage access to legendary acts, to incorporating magic into live promotional events, to building the Texas Magic Academy around the idea that illusion is really just applied communication. He's candid about what didn't work, including high-cost ad campaigns that produced nothing, and what did, including creative risks that generated media coverage money can't buy.
The pandemic chapter is worth noting too. Dal pivoted when most entertainment businesses folded. That ability to read the room and move fast is a throughline in everything he's built.
Derrel knows this world firsthand he's a professional magician himself which gives this conversation a depth you don't get from a standard host-guest format. Two people who've both made a living doing the impossible, talking about how to build a business around it.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O'Connor Kris O'Connor Marketing Gems
bttom.com/url/kris
Dal Sanders
stagemagic.com
Amazing Attractions
amazingattractions.com
Texas Magic Academy
bttom.com/url/tma
214-720-2262
Follow the show: bttom.com/url/pod
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.